Emil Senf Jakobsen Takes the Lead for SBS Brakes in North America

    Press Release

    Svendborg, Denmark - SBS Brakes is pleased to announce the promotion of Emil Senf Jakobsen to the position of Aftermarket Area Sales Manager for North America. In his new role, Emil will lead SBS sales and distributor support across the region. Emil is already a familiar face among dealers and sales representatives in most parts of both the USA and Canada, having been a key figure in the market since 2023.

    Emil Senf Jakobsen SBS Aftermarket Sales Manager

    We are thrilled to have Emil step into this important role. The North American market holds significant potential for SBS, covering all motorcycle and four-wheel models available. Over the past five years, we have experienced substantial growth in this market, and we are confident that Emil's leadership will continue to drive our success.

    Christel Munk Pedersen, Chief Sales Officer @ SBS

    Emil Senf Jakobsen shared his enthusiasm for his new role: 

    I am excited to take on this new challenge and further strengthen SBS's presence in North America. Our focus will be on growing our established presence across all segments with our high-quality brake pads and brake rotors. Additionally, we will continue to introduce our SBS Better Brakes compounds across all segments, highlighting their improved brake power and environmental benefits. Ensuring that all dealerships receive the best possible customer support on SBS products will be a top priority. 

    Emil Senf Jakobsen, Aftermarket Sales Manager @ SBS

    With Emil's promotion, SBS aims to reinforce its commitment to providing high quality and -performance products and support to its North American customers, further solidifying its position in the motorcycle industry.

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